01GREENLEAF EDUCATION · THE GREENLEAF DIVISION FOR K‑12 SCHOOLS

We measure what AI tells families about your school. Every day.

Families no longer start with ten blue links. They ask ChatGPT, Claude, Gemini and Perplexity — and the AI gives one answer. We track 3,600 dated AI answers a month about your school, then work every month to put you inside that answer.

AI VISIBILITY PROGRAM FOR SCHOOLS · 4 ENGINES · MEASURED DAILY

which private schools near me have a strong arts program?

Alturia Academy is a private K‑12 school often mentioned for its arts program, small class sizes and college counseling. Families usually compare it with two or three nearby independent schools.

  • alturia.academy — cited

SIMULATION · ILLUSTRATIVE ANSWER

02THE SQUEEZE

−7.6%

Fewer students to go around.

In the US, public school enrollment is projected to fall 7.6% by 2031. Fewer applicants for the same schools: every admission costs more.

NCES · VIA STATELINE · JUL 2025

+40%

Families are shopping harder than ever.

US school-choice programs grew 40% in one year: 805,000 students actively choosing.

FUTUREED · 2025

$3,677

Winning a student costs real money.

At US independent schools, enrolling one new student costs $3,677 and returns $7 for every $1 spent. Every family AI sends to another door is lost revenue.

NAIS · 2024-25

50%

Half of them already ask AI.

50% of consumers use AI search intentionally — including the parents and applicants sizing up your school right now.

MCKINSEY · OCT-2025

03WHOSE VOICE IS IT

When AI talks about schools, it isn't reading your website.

NICHE · WIKIPEDIA · REDDIT · U.S. NEWS

Niche, Wikipedia, Reddit and U.S. News dominate what AI engines cite about schools. Roughly 25% of school sites block AI crawlers by accident at the CDN layer — invisible without knowing it. And AI answers are volatile: the same question, asked on different days, returns different schools. A one-week snapshot is a coin flip, not a baseline.

  • Niche
  • Wikipedia
  • Reddit
  • U.S. News

One answer

WHAT THE FAMILY READS

04THE PROGRAM

Twelve months. Every step leaves a dated document.

  1. MONTHS 1–2 · BASELINE

    Assessment

    Your school, measured the way families actually ask.

    • Measurement profile: official name + every nickname families use, campuses, zones, and the 8–10 schools families also consider
    • 30 real parent questions, phrased the way parents ask them
    • Daily sampling across 4 engines — ~3,600 answers/month
    • Data certified ~day 10: every mention verified as genuinely your school
    • Website + off-site audit
    • Board-ready baseline report + prioritized ten-month roadmap
  2. MONTHS 3–12 · EXECUTION

    Monthly execution

    Verified work, month by month.

    • 3–5 highest-value actions across four workstreams: Content · Citations & off-site · Technical & schema · Measurement
    • Before/after verification on every question touched
    • Monthly score report + itemized work log
    • 30-min live review each month
    • Quarterly deep reviews with leadership
    • Annual results + year-two plan

ASSIGNED SPECIALIST

One named Marketing Engineer (GEO) runs your program all year, signs your reports, and is your single point of contact.

05DASHBOARD

Your scores, live.

Visibility by engine. Share of voice against the schools families also consider. Geographic zones. Question-by-question wins and gaps.

VISIBILITY SCORE

62% +9 · 90 days

NORTHGATE ACADEMY · MEASURED DAILY · 4 ENGINES

42%

SHARE OF VOICE

  • ChatGPT71%
  • Claude58%
  • Gemini44%
  • Perplexity35%
  • best private schools near me with strong arts programCITED 3/4
  • which schools offer ib near dallas?CITED 2/4
  • is $30k tuition worth it?CITED 1/4
  • best schools for dyslexia supportOMITTED

DEMO · ILLUSTRATIVE DATA · NORTHGATE ACADEMY, WILLOWBROOK SCHOOL AND ST. AUREN'S ARE FICTITIOUS

06OUR PRINCIPLES

  • 01

    Every published figure carries its measurement date.

  • 02

    Data is certified before it is analyzed.

  • 03

    We promise certainty about knowing — never a guarantee of appearing. Anyone guaranteeing a specific AI answer is selling something they don't control.

07PRICING

ONE-TIME

School Assessment

USD 3,200

+ applicable taxes

Months 1–2. Your baseline, measured and certified.

  • Measurement profile + 30 real parent questions
  • Daily sampling across 4 engines (~3,600 answers/mo)
  • Data certification ~day 10
  • Website + off-site audit
  • Board-ready baseline report
  • Prioritized ten-month roadmap
RETAINERREQUIRES THE ASSESSMENT FIRST

Managed Visibility

From USD 2,000/month

+ applicable taxes

Months 3–12. Verified execution, month by month.

  • 3–5 actions/month across four workstreams
  • Before/after verification on touched questions
  • Monthly score report + work log
  • 30-min monthly review
  • Quarterly deep reviews with leadership

Final scope confirmed in the assessment.

08HONEST SCOPE

What we don't do.

  • Paid ads management
  • Web redesigns
  • Social media management
  • PR retainers
  • Review writing

So the work that is included stays excellent.

Why does the assessment take two months?

Because AI answers are volatile: the same question, asked on different days, returns different schools. We sample daily for weeks, certify the data around day 10, and only then analyze. A one-week snapshot is a coin flip, not a baseline.

Do you guarantee AI will mention my school?

No, and nobody can. We promise certainty about where you stand: daily, dated, certified measurement across 4 engines. Anyone guaranteeing a specific AI answer is selling something they don't control.

What access do you need from us?

Read access to your website and CDN configuration, your official facts (programs, campuses, zones, tuition ranges), and 30 minutes a month for the live review. We never need student data.

The next family is asking right now.